(PC-CECB) Creative Engagement and Communication 101/Director's Showcase

(HALF DAY PM)
Donna C. Boehme (Principal, Compliance Strategists LLC, ECOA Emeritus Member) and Jo Pease (ECOA Emeritus Member and former Chief Ethics and Compliance Officer, Shell Oil Company)

Experienced practitioners understand that building an ethical culture is all about ‘winning hearts and minds’.This means moving beyond traditional (and often ineffective) methods of corporate “top-down” communication and successfully incorporating principles of two-way engagement, change management, adult learning and old-fashioned marketing to create the kind of work culture where integrity, transparency and accountability are valued (and seen to be valued) at all decision-making levels. This interactive session will include a special Director's Showcase of creative ideas presented by representatives from Lockheed Martin, Shell Oil Co., Los Angeles World Airport, Merck & Co., and more. Join us for a dynamic discussion with Q&A including:

• Basic principles of effective communication and engagement
• Establishing the "why" before you tackle the "what"
• The "drip" vs. the "flood"
• What practitioners can learn from change management and adult learning experts
• Creativity and innovation on a budget