Taking the High Road: How to Succeed Ethically When Others Bend the Rules

Frank C. Bucaro, Frank C. Bucaro and Associates, Inc.

Problems and consequences attributed to poor ethical decisions can arise when ethical behavior is not defined, understood, or demonstrated.

Emphasizing the value of ethics will help to foster an environment where:

  • Ethical behavior is valued
  • Ethical behavior is considered the norm
  • Ethical decisions help to contribute to long-term success

This presentation features easy-to-understand definitions of ethics, guidelines for tackling difficult decisions, practical examples, and a generous amount of humor; the result is an upbeat look at a key factor in long-term success.